#71 A Connection Card that Works



What is the difference between a visitor card and aconnection or communication card? There are actually several differences. You design a visitor card to collect data from first-time guests. You design a connection card to allow all guests to communicate with the pastor and staff. Visitor cards go out to visitors only, while connection cards go to everybody. Visitor cards aren’t tied to the message, but connection cards can actually be used to help engage guests in the sermon.


Visitor cards are designed to collect data, while connection cards are designed for communication. The connection cards do collect data, but that’s not their primary purpose. The cards we use have dedicated spaces for the guests to connect with the pastor and staff. There is a place on them for prayer requests and, with these cards, people can also sign up for upcoming events and volunteer opportunities. They allow the pastor to know what’s happening with his people, and to know who he needs to reach out to, and who needs a little extra prayer and counseling.


We put the connection cards in the bulletin, or the pastor and ushers hand them to every person, depending on the size of the congregation. We want everyone to fill out these cards every week. In this episode, we talk about how we get them to our people every week, and how we ensure that the majority of those cards come back in, and why we want them.


The connection cards we use have follow-up questions related to the sermon. We ask people to take a next step, or relate any questions they have about the sermon. This engages our people with the sermon. It also lets us know if we need to reach out to someone, or expand on the message in a future sermon.

The connection card is vastly different from visitor cards in design and scope. We print them every week, and tie them to the sermon. They allow the pastor to know if someone needs counseling or specific prayers.

Don’t forget to click on the link to get this week’s freebie. We’ve designed a seven page PDF detailing how the connection card works. It includes photo examples of the connection cards we use. It also has examples of the types of responses we receive.

Link: http://reachkeep.com/connection-card-guide

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