Five Types of Church Announcements [Blog-Announce It! Pt. 2]

Annouce #2 Five TypesDo you want to get good at making better church announcements?  Here are some real practical tips to help you put people at ease. After all, that is what announcements are for, letting folks know what is happening or going to happen in the future.We must always remember, informed people are happy people. This is especially true with young families raised in the Information Age. Think about this:

  • Wise church leaders know, when folks are uninformed of the next step in an event, they are uneasy. You do not want you attenders silently asking themselves,”What is going on here?” You want them to feel like they fit in to the “flow”. Remember uninformed people are filled with tension. The world has plenty of tension already. Let’s make sure church is as tension-free as possible.
  • Never let announcements become unimportant. A huge part of leading a church is the management of the events and projects. Preaching and teaching is always super important, but well thought out announcements can help your church to run smoothly and flourish. Preaching and teaching is tied to truth, but announcements are tied to the application of the truths taught. In many ways, it is the message put into motion. Take time to think the announcements through and place them in the best category below. (For a quick lesson on how to make boring announcements read Part One of Announce It!)
There are four main places to give announcement in a Sunday church service setting. There is also one very important thing called a pre-announcement. I’ll explain how to do each one, and what content fits best in each one.

 1 + 4 Announcements

1. The Pre-Announcement-

This is the quick 10 second announcement that lets folks know you are about to begin, but you are not quite there yet. It sets the mind at ease and most importantly lets folks know you have things under control and are leading them in a process. Examples are:

  • “We will begin in about two minutes. If you need the restrooms, they are out the back and to the left.”
  • “We will be beginning in just a few moments. There some more chairs up here on the right.”
  • “In just a few moments we will be getting started. Please remember to silence your cell phones.”

The pre-announcement should be aimed at the crowd in general and not really carry much content. It is very important is setting the tone that you are concerned about the comfort of your listeners.

2. Early Announcements-

These are usually in the the first few moments of a service after a prayer and opening song. They can be made by the main speaker or a helper and contain the following:
  • A Welcome- Never forget to be courteous and connect with your audience. If you are the main speaker it is very important for you to take a sentence or two and use it to create that important communication bond.
  • The Thank You- Always be grateful for attendance.
  • The General Theme: You picked a great day to attend. We have a powerful lesson on “faith today from the New Testament book of James”
Early announcements can be short and simple, especially if they pertain to events of the current day.
  • “There will be a dinner after church today….”
  • “Immediately after the service, we will have a quick meeting of the parents whose kids are going to camp, etc…”
Note: Do not just reread the bulletin. Pick the important announcements and bring clarity.
Another Note: In terms of remembrance and “clout”, these are the weakest announcements.

3. Mid Service Announcement-

These are made after some music or just before a message. They have much more clout and need to be more from the pastoral point of view.
  • “That was great choir number. If you like to get involved, just see so-in-so…”
  • “Before we open our Bibles, let me thank you for the great turnout at the evangelism class, men’s meeting, food distribution, etc…”
Note: These are usually made thy the main speaker and act as a way of connecting the crowd with the upcoming message. (Tip: People listen better when they feel appreciated.)

4. After Message Announcements- 

These are very powerful because they are the last thing that is said during the event and thus remembered better. They would include items that are upcoming sooner, rather than later, such as that evening or earlier in the week. They would also be the “one sentence reminders” of the things that happen immediately after the service. Here are few examples:
  • “Tonight after church, we will be having the business meeting as noted in your bulletin”
  • “Remember, our Monday night discipleship class is postponed until next week.”
  • “Please be careful on the way home. It has snowed quite a bit during the service today.”
  • “We will begin our after church dinner in about ten minutes”
  • “Don’t forget. I need all the parents up here for a quick meeting.”
Note: Again, don’t reread the bulletin, but make short summaries of the things that are coming soonest.

5. In-Sermon Announcements-

These are some of the most powerful announcements ever made at a church. They should be reserved for only the most important items and usually they are tied to a core value of the church. They must not be read and they have to come from the heart and be delivered to a heart. They would include announcements such as:
  • “…and that is why I am so passionate about things like our men’s Bible study we have every week.”
  • “…and speaking of servanthood.  As a pastor, I so appreciate all of the folks that made meals for the Smith family as they have been going through their recent loss.”
  • “… and because we believe so much in evangelism, I want to give you all a personal invitation to the soul-winning seminar we are conducting here at the church next Saturday morning”
Note: Use these sparingly and wisely. If you cannot say them with passion, make sure that are announced at another time.
Remember, well thought out announcements can put people at ease. This is not something that is done sloppily and at the last minute. Last minute meetings and little scraps of paper are for amateurs. Be professional and create systems that allows important information to be gathered an sorted. Make sure you include everything that is important and don’t exclude anything that is important. It takes some time to do this right, but it is a requirement of good leadership to assure the right information is getting out. Never forget, a flourishing church is a well informed church.

Make sure you follow the links on this free and practical mini-course on How to Make Effective Church Announcements.

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Mike Holmes

  • C.T.L. Spear

    The truth is, most of us do not think about announcements fitting into these categories. But, they really do. I suppose I’ve done all of them, but I should confess that the ones that popped out in the middle of a sermon did just that: they were spontaneous and unplanned. What a concept! Plan them. Probably many of us have only considered THE ANNOUNCEMENTS part of the official order of service as announcements. But, your insight helps to rethink how announcements really work better when they are not all stacked up, stomped down into a compact time limit, and presented like nobody wants to hear them and nobody wants to give them, but there is some unseen Czar of announcements that will be checking up to make sure they were recited.

    • bendodge

      ‘Unseen Czar of Announcements’ made me bust out laughing!

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